Posterous to WordPress migration

                                                                                                                                                     Posterous is closing, and the date is not far away – April 30th 2013. More info here. If you’ve got a blog there, and you want to retain the content, better get a wriggle on.

First, decide where you’re going to move to. Here’s an overview of WordPress, Tumblr, SquareSpace, and Posthaven which are some alternatives. Not all are free.

I have moved four blogs to WordPress, and I’m utilising the free service which limits storage space but not posts. Add-ons such as themes and site customisations are extra. My justification is that WordPress is already successfully monetized, suggesting that its long-term chances of survival are high, unlike “free” platforms like Posterous.

So, let’s see how to migrate our Posterous content to WordPress. Firstly, sign up to get started at and don’t forget to use an email that you can access regularly and easily (especially if you want to moderate comments) and a nice secure password that you don’t use anywhere else – because that’s best password practise (I use and recommend “1Password”).

Now have a look at to see the steps involved in actually exporting your content away from Posterous, then importing into WordPress. Here’s a quick bullet list summary :-

(1) Export from Posterous – this process takes anywhere up to a few days so do it now. Request your backup then wait. Download the zip file (and save it somewhere that’s backed up, as this will become the only record of your blog after April 30th. If you want an alternative to DropBox, save it in your “Copy” folder where new users get 10GB free storage– get it from )

(2) Now, in your saved zip file location, there will be a file, amongst all the files, called wordpress_export_1.xml – note its location.

(3) Go into your new blog that you’ve created in, and navigate to the dashboard.

(4) Go Tools -> Import and locate Posterous.

(5) Remember your xml file? Get it. Import it. That’s it. Wait a bit. Up will pop your content on WordPress.

Now you get to play with the settings and choose the privacy of your blog, moderation of comments, and theme/layouts/widgets. All good fun.

Then you can notify your followers (maybe via a quick Last Post on Posterous?) and carry on. If in doubt, phone a friend.


Migration from Posterous to WordPress

Learned a few things while assisting a Posterous to WordPress migration for TwoCubedConsulting earlier this evening


  1. When opening your wordpress account, the first blogname you choose becomes the “parent” for all other “daughter” blogs that you may consequently add. Thus choose carefully which username and email you use for this. But it can be changed later in Profiles should you so require, if your first choice needs amendment later.
  2. Some widgets take up a lot of space in their columns, and thus the ones you want at the top might actually be a long way down after the wrap. Look around, and adjust.
  3. Varying the themes varies the location of the widgets. If you’re unhappy with the placement of the widgets, just look for a theme which meets your aesthetic requirements.
  4. “Links” can either be to other WP pages, or externals, depending on how you set the hyperlinks. But they’ll all look like links.
  5. At eleven pm at night, WordPress is  r e a l l y   s l o w. Must be everyone on it
  6. Many themes are “not quite right” i.e. you’ll like the initial look, but after playing a bit you may find they need changing. Do so. Changing themes is quick and easy, and preview means you can do a quick look before saving.
  7. Centre pictures (or align) easily by just using the Imagebuttons. Much better than Posterous which did not allow justification of pictures.